Privacy Policy

Smart Brain Health Centre — Louise Hallinan

ABN: 14 385 018 559

Last updated: October 2026

This Privacy Policy explains how Smart Brain Health Centre (operated by Louise Hallinan, referred to in this policy as 'we', 'us', or 'our') collects, uses, stores, and discloses your personal information. We are committed to protecting your privacy and handling your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using our website at smartbrainhealthcentre.com.au, completing any form on our website, purchasing any of our products or services, or subscribing to our membership or email communications, you consent to the collection and use of your personal information as described in this policy.

1. Who We Are

Smart Brain Health Centre is operated by Louise Hallinan, a Nutritionist and Natural Medicine Practitioner based in Heddon Greta, NSW, Australia. We operate the website smartbrainhealthcentre.com.au and provide cognitive health and brain longevity products and services, including:

  • The Healthy Brain Assessment (free online cognitive health assessment)

  • Smart Brain Healthy Brain (book)

  • Healthy Brain Blueprint (online course)

  • Healthy Brain Momentum (subscription membership — Clarity, Vitality, and Longevity tiers)

  • Smart Brain Prevention Program (personalised 1:1 consulting program)

  • Email newsletters and educational communications

  • Waitlist and expression of interest registrations

2. What Personal Information We Collect

We collect personal information that is reasonably necessary to provide our products and services to you. The types of personal information we may collect include:

2.1 Identity and Contact Information

  • Full name

  • Email address

  • Phone number

  • Postal address (for book orders)

2.2 Health-Related Information

As a natural medicine practice, we may collect health-related information including:

  • Responses to the Healthy Brain Assessment — including self-reported cognitive health, lifestyle, sleep, stress, and nutrition information

  • Medical history, family health history, and medication information (collected during consultations for the Smart Brain Prevention Program)

  • Health goals and concerns disclosed through consultation forms or communications

Health information is sensitive personal information under the Privacy Act. We take additional care to protect this information and will only collect it with your express consent.

2.3 Payment and Transaction Information

  • Purchase history and transaction records

  • Payment details are processed by our third-party payment provider and are not stored on our systems

2.4 Technical and Usage Information

  • IP address and browser type

  • Pages visited and time spent on our website

  • Device information

  • Cookie data (see Section 9)

2.5 Communications

  • Enquiries and correspondence sent to us

  • Feedback and testimonials (with your consent)

3. How We Collect Personal Information

We collect personal information directly from you when you:

  • Complete the Healthy Brain Assessment on our website

  • Register for a waitlist or express interest in our products or services

  • Subscribe to our email newsletter or marketing communications

  • Purchase a product or service from us

  • Complete a consultation intake form

  • Contact us by email, phone, or through a contact form

  • Participate in live webinars, group sessions, or membership activities

  • Interact with our social media accounts

We may also collect information automatically through your use of our website, including through cookies and analytics tools. See Section 9 for more information.

4. Why We Collect and Use Your Personal Information

4.1 Providing Our Products and Services

  • Delivering the Healthy Brain Assessment results and personalised score

  • Processing book orders and arranging postage

  • Providing access to the Healthy Brain Blueprint course

  • Managing your Healthy Brain Momentum membership and delivering member content

  • Delivering the Smart Brain Prevention Program, including consultations and personalised protocols

  • Notifying waitlist members when products or services become available

4.2 Communication and Marketing

  • Sending newsletters, educational content, and updates you have subscribed to

  • Communicating about your orders, bookings, and membership

  • Notifying you about new products, services, and events (with your consent)

4.3 Business Operations

  • Processing payments and maintaining financial records

  • Improving our website, products, and services

  • Complying with legal and regulatory obligations

  • Responding to enquiries and providing customer support

5. Automated Decision-Making

Our Healthy Brain Assessment uses an automated scoring process to calculate your personalised Cognitive Longevity Score based on your responses. This automated process assigns a score and categorises your result as high, mid, or low, which determines the content of the follow-up communications you receive.

This automated assessment is an educational and informational tool only — it is not a medical diagnosis and should not be treated as one. The score generated is used solely to direct you to relevant resources and is not used for any clinical decision-making.

If you have concerns about how your assessment was scored, you may contact us directly at louise@smartbrainhealthcentre.com.au to request a manual review of your responses.

⚠ This automated decision-making disclosure is required under the Privacy Act 1988 reforms effective 10 December 2026. Please confirm with your legal adviser that this accurately describes your assessment tool.

6. Disclosure of Personal Information

We do not sell your personal information to third parties. We may share your personal information with:

6.1 Service Providers

We engage trusted third-party service providers to assist in operating our business, including:

  • Squarespace (website hosting and ecommerce platform)

  • Mailchimp (email marketing and automation)

  • Payment processors (for secure transaction processing)

  • Zoom (video conferencing for live sessions and consultations)

These providers are engaged under agreements that require them to handle your personal information in accordance with applicable privacy laws.

6.2 Professional Obligations

As a member of ATMS and AHA, we may be required to disclose certain information to our professional associations for accreditation, complaint handling, or regulatory compliance purposes.

6.3 Legal Requirements

We may disclose your personal information if required to do so by law, or in response to a valid legal request from a government authority or court.

6.4 Overseas Disclosure

Some of our third-party service providers (including Mailchimp and Squarespace) store data on servers located overseas, including in the United States. By using our website and services, you consent to your personal information being stored and processed in these jurisdictions. We take reasonable steps to ensure these providers maintain appropriate privacy and security standards.

7. Storage and Security of Personal Information

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. Our security measures include:

  • Secure, password-protected systems for storing client records

  • Use of reputable, security-certified third-party platforms

  • Restricted access to personal information on a need-to-know basis

  • Encrypted communications where applicable

While we take these precautions, no method of transmission over the internet or electronic storage is completely secure. We encourage you to use strong passwords and be cautious about what information you share online.

We retain your personal information for as long as necessary to provide our services to you and to comply with legal obligations. When information is no longer needed, we take reasonable steps to destroy or de-identify it.

8. Your Privacy Rights

Under the Australian Privacy Principles, you have the right to:

  • Access the personal information we hold about you

  • Request correction of inaccurate, incomplete, or outdated information

  • Request that we delete your personal information (subject to legal obligations)

  • Withdraw consent to receive marketing communications at any time

  • Make a complaint about how we have handled your personal information

To exercise any of these rights, please contact us using the details in Section 11. We will respond to all requests within 30 days.


9. Cookies and Website Analytics

Our website uses cookies — small text files stored on your device — to improve your browsing experience, analyse website traffic, and understand how visitors use our site. We use the following types of cookies:

  • Essential cookies — necessary for the website to function correctly

  • Analytics cookies — to understand how visitors use our website (via Squarespace Analytics)

  • Marketing cookies — to track the effectiveness of our communications (if applicable)

You can control cookies through your browser settings. Disabling cookies may affect your ability to use certain features of our website.

⚠ Consider adding a cookie consent banner to your website — this is increasingly expected under Australian privacy best practice and aligns with international standards.

10. Email Marketing and Unsubscribing

We send email communications to people who have opted in to receive them — including newsletters, educational content, product updates, and membership communications. All marketing emails include an unsubscribe link.

You may unsubscribe from our marketing emails at any time by:

Please note that unsubscribing from marketing emails does not prevent us from sending you transactional communications about your orders, bookings, or membership.

11. Contact Us and Complaints

If you have a question, concern, or complaint about how we have handled your personal information, please contact us:

We will acknowledge your complaint within 5 business days and aim to resolve it within 30 days. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC):

  • Website: www.oaic.gov.au

  • Phone: 1300 363 992

  • Post: GPO Box 5218, Sydney NSW 2001

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or technology. When we make material changes, we will update the 'Last updated' date at the top of this policy and notify you by email or a notice on our website.

We encourage you to review this policy periodically to stay informed about how we protect your personal information.

Louise Hallinan | Australia's Cognitive Longevity Specialist | Smart Brain Health Centre | smartbrainhealthcentre.com.au